DTXDTX DigitalNov 24 · AI customer service handoffLinkedIn
AI customer service fails when customers can't reach a person.Gartner, 2024: Only 14% of customer service issues are fully resolved in self-service 64% of customers would prefer companies didn't use AI for customer service 53% would consider switching to a competitor if a company did The…
Read the article → DTXDTX DigitalDec 10 · AI sales agents vs. human sellersLinkedIn
Use AI for the busywork around selling. Keep people on the conversations that build trust.Gartner predicts more than 40% of agentic AI projects will be canceled by the end of 2027, because of rising costs, unclear business value or weak risk controls.
Read the article → DTXDTX DigitalOct 29 · One marketing push a monthLinkedIn
Running ads, email and social all at once splits a small budget too thin to learn anything.Google says its automated ad bidding goes through a learning period that typically takes one to two conversion cycles. Spread a thin budget across every channel and each one learns slowly.
Read the article →